"Journalism today is a collaborative effort and the digital natives link to their sources as a matter of course. They understand the value of the link economy and it is rarely a one way street. Linking out doesn’t take traffic away from your site; instead, it makes your site more valuable as a comprehensive source of where information is flowing, it helps to show you’ve done your homework and are able to back it up."
— Anthony DeRosa, on the link economy, found at DeRosa’s blog at Reuters, via The Copy Editor, via ShortFormBlog, via my Tumblr dashboard; April 13, 2011 (via ligao)
(Source: currenteye, via brooklynmutt)
